About the role

Podonos, established in the USA in 2024, is founded by experienced ex-Googlers. Our service evaluates the effectiveness and performance of generative AI models for companies and research labs. We are a fast-moving, technically-focused team solving a critical problem in the AI ecosystem. Come join us and make a real-work impact together!

Responsibilities

As a Senior/Staff Marketing Manager, you will be the first dedicated marketing hire, responsible for building our marketing foundation and driving market awareness and lead generation for our B2B SaaS product.

• Strategy & Vision: Define and execute the end-to-end marketing strategy (digital, content, product marketing, and PR) to position Podonos as the industry leader in generative AI evaluation.
• Content & Thought Leadership: Own the creation of high-value, technical content (white papers, blog posts, case studies) that educates research labs and enterprises on the necessity and benefits of AI model performance evaluation.
• Demand Generation: Plan and manage digital marketing campaigns (paid social, search, webinars, email) to drive high-quality leads into the sales pipeline.
• Product Marketing: Work closely with Product and Engineering to translate complex technical features into clear, compelling, and benefit-driven messaging for target personas (AI researchers, ML engineers, CTOs).
• Brand Building: Manage brand identity, press relations, and industry analyst briefings to increase market visibility and credibility.
• Performance Measurement: Define key marketing metrics (MQLs, CAC, conversion rates) and build reporting mechanisms to track and optimize campaign performance.

You… (Minimum Qualifications)

• Have 5+ years of experience in B2B marketing, with at least 2 years focused on technical SaaS, deep tech, or AI/ML-related products.
• Are a strategic thinker with hands-on experience across multiple marketing channels (content creation, SEO, paid media, email marketing).
• Demonstrate strong verbal and written communication skills, with the proven ability to distill complex technical concepts into clear, market-ready narratives.
• Have experience launching new products and taking them to market within a fast-paced environment.
• Have startup DNA: You thrive in ambiguity, iterate quickly, and think practically.
• Hold a Bachelor's degree in Marketing, Business, Communications, or a technical field.

Plus if you… (Preferred Qualifications)

• Have experience marketing to technical audiences (ML Engineers, Data Scientists, AI Researchers).
• Have experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce).